Samuel Scheuer Linens


Store Phone:
(415) 392-2813

Web Sales:
(888) 200-7498


340 Sutter St.
San Francisco, CA, 94108


Monday - Saturday 10-5
Closed Sundays
Closed July 4th

Our store

340 Sutter St.
San Francisco, CA 94108
Easy parking upstairs in the Stockton Street Garage.

Get directions

About This Location

Samuel Scheuer Linens

After fleeing Europe in the 1930s, dry goods merchants Samuel and Rosel Scheuer settled in San Francisco, where they soon began calling on the city’s well-heeled residents with samples of tablecloths, towels, and sheets. Working tirelessly from their small Nob Hill flat, Samuel and Rosel eventually transformed “Scheuer Linens” into a thriving multi-generational business. Since 1935, Samuel Scheuer has been San Francisco’s quintessential resource for exquisite linens.

Located near iconic Union Square and just steps away from its original store front, Samuel Scheuer continues to offer the world’s finest and most sought-after names in bedding and bath linens, distinctive goods, and lavish gifts. As a true San Francisco “institution,” our store is known for its knowledgeable tenured team—providing warm and personalized design assistance for projects large and small.


Visit our experts to lay eyes and hands on our in-store exclusives.

These collections are not available online. 

Celso de Lemos
Celso de Lemos Celso de Lemos bedding draws upon the personal and acquired inspiration of family, friends, wine, food, and the beautiful countryside of Viseau, Portugal. Celso de Lemos is Portuguese textile poetry—cotton, silk, cashmere, and linen—all custom created to please the eye and rest the soul.
Hamburg House
Hamburg House For over 30 years, Hamburg House has been known for its impeccable embroidery standards and artistry. Moving from Europe to Miami, Florida, Hamburg House now adorns the finest linens and towels seen in luxury yachts, aircraft, and hotels.
Royal-Pedic Royal-Pedic began with the education of a 1930’s Heals of London apprentice, Abe Kaplan. Armed with their three-centuries-old English royal standard, Kaplan set off for America after WWII to bring entirely handcrafted luxury mattress making to an overseas market. From John F. Kennedy, to Ronald Reagan, to Wilt Chamberlain, a Royal-Pedic mattress has graced the bedrooms of many of the world’s most iconic figures.
Santa Maria Novella
Santa Maria Novella The oldest perfumery in the world, Santa Maria Novella was officially founded in the 17th century after a public declaration of patronage from Florence’s Medici family. However, the iconic Italian company dates back even farther to 1221, as religious men and healers began to study the plants, flowers, and herbs of Tuscany behind its walls. With a legacy beyond compare, experience 800 years of master craftsmanship in one of our stores today.

In Store Service Menu

Guided Tactile Exploration

The glory of our curated selection is more than just how a fabric looks, but also how it feels. Our passionate team understands that a fabric needs to be touched to be truly appreciated. Stopping into a store is a tactile playground, and if you are lucky enough to live in San Francisco, or are visiting the area, this experience is ready and waiting for you. Whether in store, or shopping online, we are able to provide cuttings and check out swatches of our fabrics to help you make the most informed and confident decisions for your needs (and wants!).

Expert Consultation

With a diverse mix of fresh and tenured, our sales family is an unparalleled wealth of knowledge—with tips, tricks, and stories to help guide you on your bedding journey. The common thread (pun intended) of our DNA is people, and we all simply love linens. Our mission is to deliver an unparalleled level of expertise for any project, space, budget, or taste. When it comes to color, texture, design, education, and just plain great conversation, we have you covered.

Special Services

Our connections are your connections. We have spent years developing relationships with purveyors around the globe and are adept at finding great solutions for your beds and spaces. We can provide fabric check-out, research customization options, navigate the monogram process, and provide invaluable recommendations based on our experience in the industry. We also provide benefits for trade licensed trade professionals and appointment-based consultations.

Request An Appointment In-Store

Requests are not guaranteed. One of our representatives will contact you within 1 business day to discuss your needs.

Meet Our Team

Sales and Design, since 1997

With over two decades of expertise in luxury linens, Louis Cortellesso has proven to be a quintessential part of Samuel Scheuer's DNA since 1997. With knowledge to answer any bedding question, Louis's repertoire also includes a vast amount of old Hollywood cinema—a favorite pastime to entertain friends and family. Louis loves LETTO's Woodland Silk.


Sales and Design, since 2000

Before her chapter with Samuel Scheuer began, Vichhana worked at Pierre Deux as an in-store design consultant and an assistant manager to Bridal Consultant at Laura Ashley. She has now been with us since 2000, and has built strong relationships with her customers over the years. Vichhana is passionate for fine cuisine, chocolate, and pastries. She is in love with LETTO's Lino Primo.


Sales and Design, since 2017

Kyle joined the Samuel Scheuer family in November of 2017 after spending over fifteen years in the luxury clothing and home business. He is a pop culture savant who loves everything from the ballet to a Giants baseball game. His favorite bedding is Classic Linen "It keeps me warm when I need to be warm and keeps me cool when I need to be cool!"


Shipping Manager, since 2012

Dabbling in almost every job imaginable, Ben is a jack-of-all-trades. He landed at Samuel Scheuer in 2012 and loves it. His passions are the ocean, nature, thrift stores, great food, celebrating, relaxing, camping, building, fixing things, DIY projects, music, wine, sports, and treasure hunting for valuable art. He also shoots a pretty mean game of pool. Like any true Renaissance man, his favorite bedding is LETTO's Mosaico Jacquard.


Bookkeeper, since 2009

With over two decades experience in accounting under her belt, Cindy has proven to be an integral part of not only Samuel Scheuer's business, but also the entire Linen Society family. She is a dedicated professional with a big smile and kind heart. A devoted mother of three, Cindy enjoys savoring every precious moment of motherhood with her children. She's a huge fan of LETTO's Giza Reserve Sateen.


Sales and Design, since 2021

A native of Missouri, Adam first found his eye for design and interior staging as a visual merchandiser in home furnishings. After moving to the West Coast he’s continued to hone his skills in the broader market of Los Angeles and now San Francisco.

Helping others is a driver for Adam. Applying creativity to people’s homes is his way of providing joy and health to his customers. “Having the right bedding and environment promotes better sleep which in turn promotes better health”.

When not steeped in interior fashion, Adam keeps himself healthy by hiking in nature and spending time with friends and family. When he’s sleeping? He loves the silky but cooling feel of Woodland Silk sheets by Letto.