Luxury towels, like those made from extra-long staple Giza cotton (our perennial best selling Super Pile Towel) and long staple cotton (the light-as-air Milagro Towel), are an investment in comfort, quality, and style. With the right care, they can last for many years, retaining their softness, absorbency, and vibrant color. But to ensure these towels remain in peak condition, it's essential to follow a few simple steps.
Care Tips for Luxury Cotton Towels
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Avoid Fabric Softener: While fabric softeners may seem like a good way to enhance softness, they can actually coat the fibers, reducing absorbency and causing the towels to lose their plush feel over time. Instead, consider using a little white vinegar during the rinse cycle to naturally soften your towels.
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Wash in Warm Water: To maintain the integrity of the fibers, wash your towels in warm (not hot) water. This will help prevent shrinkage while still allowing for effective cleaning. If possible, set washing machine spin speed to medium so as not to stress or damage the cotton threads. Avoid washing in cold water, which may not fully clean the fibers.
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Dry on Medium Heat: High heat can damage the fibers and cause towels to lose their softness. Drying on medium heat or line-drying is the best way to preserve their luxurious texture. If you prefer to tumble dry, consider removing them slightly damp and allowing them to air dry completely.
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Wash Towels Separately: To avoid wear and tear from other fabrics, wash towels separately or with items of similar weight. This helps prevent pilling and reduces the risk of snagging.
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Avoid Strong Detergent: Strong cleansing agents, often with brighteners (and sometimes bleaches!) are not necessary for proper towel cleaning. We highly recommend Leblanc's Towel Wash, available in several fragrances as well as fragrance-free.
Why Giza and Long Staple Cotton Make a Difference
Giza and other extra-long and long staple cottons, renowned for their long, fine fibers, create towels that are incredibly durable yet soft to the touch. Unlike conventional cotton, which can be coarse and less absorbent, these cotton towels retain their plush feel and absorbency even after repeated washes. They’re perfect for those who want to bring a touch of luxury to their bathroom routine.
Super Pile Towel quality control. Viseu, Portugal. 25 May 2025.